How to enable self Service report of ARAS 11 in my Local machine?

Hi , 

I have installed ARAS 11 in my local machine , I need to create a report but when I try to navigate My reports -->New Report , Im getting below page instead of creation page.

I found a solution from ARAS Guide saying that , I need to enable self service report inorder to work on it .

How to enable self service Report to work in my local Machine?

Regards,

Keerthana.