Self Service Reporting - Display images on PDF Report

I have report created using SSRS , one of the properties displayed on the report is of type Image.

I am able to see the image on the SSRS report.

However when I try to export the report to PDF or Print it , the image is displayed as a link (the vault path).

Is this how SSRS behaves or am I missing something ?

Is there a way for the image to be displayed on the PDF report?

Thanks :)